Social Media Strategy and the Power of Influencers

This week in class our focus is strategic planning in social media. Our blog post for the week is going to be a little different than what we've done in the past, but I hope you'll enjoy it all the same!

Choose your favorite social media influencer and write a profile/review of their social media space. These can be DIYers, YouTubers, even well-known celebrities. 

Graphic Courtesy of Scepter Digital Marketing

In your profile/review, consider: 

• What platforms are they using? 
• Who are their followers? 
• What is their brand voice? 
• Do they support any specific products or causes? How do you know?

 If you've been following them for a while, think about these questions too: 

• How did you find them? 
• Why do you follow them?

If you do not follow a specific influencer or are having trouble thinking of one to review for this week's post, a simple Google search of the most popular influencers will reveal a variety of results. Cole Sprouse is listed as having one of the most influential presences on social media, alongside Selena Gomez and Cristiano Ronaldo. If you choose to review someone who is also a well-known celebrity or athlete, consider the questions above and how they use their platform and fame to highlight causes that are important to them.

As you conclude your post this week, reflect on the overall impact of influencers in today's world. As always, posts are due on Fridays.